Middle East Faces Water Shortage For The Next 25 Years

Intro paragraph: I collected the news articles for this assignment through various means. For instance, I used Google search, and typed in keywords such as economy, scarce resources, economic analysis, economic data, consumer demand, consumer spending and consumer prices. I would then click the news tab and looked through the list of recent news articles, and I would pick the ones that caught my attention the most. I also went directly to well known news websites, such as the Miami Herald, Washington Post, New York times, Forbes, and Daily Finance. The method I used the most was Google Search, due to the wide variety of options it offered, and because the articles were more organized by date, compared to the other websites. I also watched the News, and then searched for the article I saw on TV through search engines such as Google, Yahoo.etc Article 1 Title of the Article: Middle East Faces Water Shortage for the next 25 years Authors first and last name: John Vidal Webaddress:http://www.theguardian.com/environment/2015/aug/27/middle-east-faces-water-shortages-for-the-next-25-years-study-says Keywords/ Search terms: U.S economy, resources, scarce resources, scarcity, news Summary: This article talks about the scarcity of water that is being faced by people in the Middle East. The lack of water is due to an increase in temperature, which is drying out underground aquifers, and from agriculture, which consumes large quantities of water. The depleting water supplies areShow MoreRelatedWater Scarcity in India1406 Words   |  6 PagesWater is an essential resource to sustain life. From 50 - 90 percent of the weight of living organisms is water. Water is the major constituent of living matter. 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How Ethics Helps Improve Employee Behavior - 953 Words

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Aeriform Manned Remote Sensing Aircrafts Engineering Essay Free Essays

string(36) " which helps to maneuver dirigible\." By and large there has ever been a hold with aeriform manned distant feeling aircrafts due to unsuitable conditions conditions. But when compared to remote-controlled aircrafts which are much more efficient and dependable, remote-controlled dirigibles can wing subjacent and at a slower velocity which can take to sharper images. These factors besides assure high definition and accurate images which are much better than other manned or remote-controlled aircrafts. We will write a custom essay sample on Aeriform Manned Remote Sensing Aircrafts Engineering Essay or any similar topic only for you Order Now This undertaking will depict about types of dirigible, basic constituents for the remote-controlled dirigible which can be used for surveillance intent, photogrammetry system. There are two types of platform for remote-controlled aerial vehicles which is recognized for function and surveillance. They are distant controlled aerial vehicle and remote-controlled dirigible. This undertaking will concentrate on the ulterior type that is remote-controlled dirigible and its application in the field of appraising and function and besides other Scopess. Introduction By and large in present clip, photogrammetry is done through orbiters and aircrafts which are controlled by homo. However due to revolve of orbiter, it is hard to accomplish on timely footing. Besides upwind status can impact the consequences. In add-on it is hard to carry through photogrammetry undertaking through manned aircraft in heavy cloud conditions. Hence the usage of remote-controlled aerial vehicles and remote-controlled dirigible will be good for low height photogrammetry. Unmanned dirigible can wing at low height. In add-on they do n’t necessitate any landing field for take-off every bit good as landing. Besides they can wing under cloudy conditions hence cloudy conditions has no consequence on dirigible. They can be commercialized as they are cost effectual and has flexible use. Airships travel at really slow velocity which makes it possible to get more clearer and focused images. Hence dirigible can be appropriate for several undertakings such as broad country fu nction in small towns, little towns and other assorted sites. The chief benefit of an dirigible is that it can wing every bit low as 100 metres and can wing every bit slow as 40 kilometers in an hr. Hence high quality images can be captured which can assist to acquire high truth photogrammetry. This can be good achieved by dirigible than any aircraft. Airships An dirigible is an aircraft which is lighter than air. It is besides known as steerable. An airship derives its push from an engine while lift is obtained from gases which is normally helium or hot gas. There are four types of dirigible. They are stiff building, semi-rigid building, and Non-rigid building and hot air Colonel Blimps. Rigid building Rigid dirigibles have internal stiff construction. This type of design was used in Zeppelins and USS Akron and Macon. This type of construction is made with aluminium metal which maintains the form of dirigible. Rigid dirigibles are heavy. This type is merely suited when the dirigible length is more than 100 metres. Rigid dirigible have high weight to volume ratio hence it was efficient merely for big dirigibles. Rigid dirigibles can be developed by the usage of composite construction. Semi stiff building Semi stiff construction had the stiff construction on the lower portion i.e. keel of dirigible and above construction was formed by envelope which was pressurized by gases. There are two methods for attaching both the part. It can be done either by straight attaching both the construction automatically or lower keel subdivision can be suspended under the pressurized envelope. This type was more celebrated in the early decennaries. The dirigible named Italia, in which General Umberto Nobile ‘s attempted to make North Pole, used this type of building type. The other popular dirigible of this type is Brazilian dirigible named Alberto Santos Dumont. Non-rigid building This type of building is common in usage in present yearss. This type of dirigibles is besides known as Colonel Blimps. The building has no stiff parts except rider cabin and the tail fives. The construction is like a big gas balloon while the form is sustained by over force per unit area from interior. Non stiff dirigibles are used in present clip for advertizement. In USA, Goodyear, Budweiser and MetLife used this non stiff dirigible for advertizement. In Europe Fuji and in India, Vodafone late used this type of Colonel Blimps. Hot air Colonel Blimps Hot air Colonel Blimps have non-rigid building but they are considered as an independent sort. This type of dirigibles is besides known as thermic dirigibles. They are derived from conventional hot air balloons. This type of dirigible was developed by adding tail fives and engine to hot air balloons. However dirigible was shortly developed, length of envelops were increased and the hot air from the propellor was used to supercharge rudder and tail fives. The chief characteristic which was developed in this type is that latest hot air Colonel Blimps sustained their form by over force per unit area from interior in the full dirigible envelope. This characteristic was absent in the early theoretical accounts. Airships fly on the Archimedes rule which states that raising force obtained from the fluid on the organic structure immersed in to it is equal to the mass of the fluid which is displaced. The dirigible if filled with gases like H, He or hot air. This provides lift to the dirigible which is equal to mass of the displaced air as the air has high specific weight compared to the gas filled inside the envelope of dirigible. The raising features of He, H and hot air can be given by pollex regulation which states that Hot air lift Hydrogen lift Helium lift 1 three-dimensional metre 300 gms 1100 gms 1000 gms 1000 three-dimensional pess 20 lbs 66 lbs 60 lbs These informations allows the alteration in tallness, humidness and temperature. Based on the demand, the volume of gas inside envelope can be increased or decreased to keep a peculiar height. Unlike hot air balloons, dirigibles have engine which helps to maneuver dirigible. You read "Aeriform Manned Remote Sensing Aircrafts Engineering Essay" in category "Essay examples" Hence they are non much affected by impacts of air current. Helium expands as the tallness additions. It provides maximal lift to airship nevertheless engines besides increase lift along with ability to maneuver. Latest dirigibles are designed in a manner that they are able to execute low velocity tactic. They can be handled by little land squad. Latest unmanned dirigible can work independently and besides has the ability to vibrate over a peculiar country, which is a cardinal benefit for its usage in surveillance and function at lower height and communicating relay on higher heights. Research is carried out to develop remote-controlled dirigible which is believed to cheap permutations to satellite communicating. Basic constituents The chief constituents for the remote-controlled dirigible used for the photogrammetry at low height are winging platform, image detectors and informations processing system. Flying platform – it by and large comprise of remote-controlled He filled dirigible, flight control system ( car pilot ) , planetary placement system and besides land systems for communicating. Auto pilot, land system and remote-controlled dirigible are used to obtain safe and unafraid flight platform and besides for image sensor impact during aerial path. Whereas planetary placement system is incorporated to get accurate geographical co-ordinates of the location or site. High truth control can be obtained through T usage of planetary placement system hence a differential planetary placement system or individual point GPS can be used. Differential GPS is an augmentation to GPS which uses land station to convey the difference between the places shown by known location and the place obtained through orbiters. While individual point placement means the appraisal of the co-ordinates of a point on Earth, it can be on sea or land, in context to a specific co-ordinate system. Single point placement is calculated by comparing measuring from unknown co-ordinates with a known co-ordinate. Imaging sensors- imagination detectors has particular apparatus. It has broad angle camera which is really advantageous in appraising undertaking and besides in low height marks. It has four cameras which helps in bettering efficiency and besides increase image scope by 4 creases. In add-on it besides helps in geting high ratio 3 dimensional image which improves the truth of tallness measurings. Data processing system- photogrammetry system for remote-controlled dirigible at low height involves three stairss. First making a flight program harmonizing to operator ‘s demand and within the restriction of dirigible. Second winging an dirigible to designated country with the imagination equipment and geting images and in conclusion production of photogrammetric reappraisal and DEM and DOM by treating the obtained images Platform Unmanned airship platform is accepted agencies for mapping. The demand for photogrammetry flight are that the tallness can be anyplace between 50 to 1000 metres and velocity in the scope of up to 50 kilometers per hr. The warhead of remote-controlled dirigible will be about 50 kgs and therefore size of the dirigible will be moderately little. Unmanned dirigible may hold remote pilot which will so hold manual remote operation along with car scheduling and car control maps. A simple constructed two dimensional platform is by and large constructed to maintain the camera detectors in the perpendicular place in mention to its optical axis. In China, remote-controlled He dirigible has been developed. This remote-controlled dirigible has assorted constituents such as commanding platform, pre-programmed flight commanding device, transmittal concatenation and land control monitoring system, station for berthing and In-field equipment for recycling of He gas which besides includes cartridges of He. This system integrated appropriate stable hardware intermixing platform. The main features are that this platform is light weight, little sized and recognized stable platform. In add-on the commanding system of this dirigible ‘s platform comprises of control system on land and there is speedy transportation of informations and even panel is charged quickly. Imaging detector An ultra-wide angle camera is built by the usage of four digital cameras, each in a different optical axis designed to obtain wider scope and better imaging capablenesss. The four digital cameras have particular design to hold overlapping sectors so that four images from these cameras have high truth in footings of accommodation of comparative alliance constituents between these cameras. This will besides guarantee compensation of mistakes due to aircraft building and mechanical construction. After compensation, mistake can be reduced to 0.4 pels which is sort of really accurate image. This method is of import for remote-controlled dirigible as it helps to cut down the overall weight of imaging system. All the four cameras are calibrated accurately to counterbalance against any geometrical optical change. The chief advantages in utilizing extremist broad angle cameras are The increased efficiency to obtain big framed images at really low height flight Accuracy in height finding between any terrain and the land degree. Normal digital cameras are used in remote-controlled dirigible because of the weight factor and besides to guarantee that the system and package in remote-controlled dirigible are non complicated and are kept every bit easy as possible to avoid any ambiguity due to failure. The truth of stabilisation platform is low nevertheless this imagination system can bring forth high declaration images due to low height winging. In entire maintaining advantage and disadvantages in to consideration, it is acceptable that remote-controlled dirigible is more suited for photogrammetry, aerial study, monitoring and big country function. The broad angle camera system used for low height weighs about 15 kgs and hence it is really suited and meets the standard for this visible radiation and comparatively smaller remote-controlled aerial vehicles and remote-controlled dirigible. This remote-controlled dirigible is 20 metres in length and with diameter of 5 metres. Loading is designed to the weight of 50 kgs. It can travel up to tallness of 1000 metres with the velocity of 40-50 kilometers per hr and the continuance of flight will be 3 hours. This dirigible can defy the air current at the degree of 6 which is shown in figure. The imagination detector of this low winging remote-controlled dirigible can get images with 0.1 metre declaration at an height of 500 metres and 0.05 metre declaration at an height of 300 metres. The imaging detectors can take images in 0.6 square kilometre country at an height of 300 metres. This means that in an hr this dirigible can cover country of 30 square kilometers. The combination of four digital cameras which signifiers broad angle camera system is shown in figure Low height camera system includes the ultra-wide angle camera formed by the combination of four camera used at low heights, control system for clip fluctuation and stable platform which is shown in figure The combination system for camera besides ensures truth in height measuring and besides calibrates the cameras on its ain. The benefits of utilizing four camera combinations in topographic point of individual camera system can be seen in the tabular array which compares both types of system. Camera type Four camera system Single camera system Largest frame of image 11750 Ten 5504 4368 Ten 2912 Field angle/ grade of image 124 X 100 72 X 52 124 X100 Focal length/ millimeter 25 25 Flight control system package controls the land station every bit good as dirigible. It includes execution of designed way and independent pilotage. Aircraft flight program Flight program includes informations transition from calculated of acquired informations, standardisation of informations and job related to visual image of informations. Preparation of flight program Preparation is to be done to get cognition about local terrains, clime, and humidness of air, conditions conditions, air current alteration etc. at a peculiar clip, and usage of distant feeling informations or map, location of the part and latitude and longitude from GPS system. The information of terrain is used to gauge the safe tallness for dirigible while weather status clime and air current affects flight public presentation. Visual image of way informations The path should be planned if possible in manner such that flight is in analogue to air currents particularly in monsoon where the air currents are really strong. If parallel flight program is non possible so path should be planned in a manner that strong air currents are avoided. This strong air current can blockade flight and can impact place of dirigible and besides affect the image quality. The needed information is fed in to flight control package. The package generates the graphical interface for the path after the transition of informations. Overlap maps with the generated graphical interface by the package based on the demand of the path in the peculiar country. The path can be designed to be accurate and secured by adding manner points along with the GPS points. While be aftering height, choice of imaging detector is an of import standard. Altitude is to be planned harmonizing to demands. To get images of terrain, hill or township zone, the scope of low height broad angle camera can be given as 2H ten 2H. The acquisition of the image along the flight path can be in the interval of 1.6 H. the nucleus image can be of better quality with declaration of more than 0.2 meters if the tallness H is 300 meters and the images along the path are overlapped by 25 % with the neighboring path image and the interval of exposure is kept 0.4H Unmanned dirigible operations demands Unmanned dirigible used for photogrammetry system is high engineering winging system. Hence this undertaking requires a proper planning to guarantee the lastingness of undertaking. The chief facet in developing this undertaking will be effectual planning, execution and examination. All the facet must be taken attention. The factors to be considered for this undertaking are Performance of undertaking Administrative planning Development of operation Effective program for all stages of the undertaking Quality confidence Hazard involved and preventative step Execution Execution of undertaking can be ensured by sing following stairss: Approach based on needed equipment. All the compulsory and needed equipment must be installed. Pre-flight readying which includes cheques on dirigible, proper proportion of He and proper operation of installed constituents. All the equipment such as distant accountant, detector equipment, land equipment, communicating equipment etc. are to be checked before the dirigible is send on to the class. Execution of the informations acquisition and photogrammetry procedure Once the undertaking is accomplished, the dirigible must be brought back to the land station and should be decently landed. Care activities Monitoring The dirigible flight must be monitored on all the stages and record must be maintained against the status encountered. This is really indispensable for the safety of whole operation. This monitoring procedure increases the aid to supply proficient support. Datas obtained must be kept in database with proper certification so that any old status can be monitored easy. Image informations processing and Photogrammetry procedure Chinese academy of appraising and function has developed package known as MAP-AT i.e. modern aerial triangulation package. This package deals with the current cameras, digital cameras and low height cameras. This package computes overlap, angle, graduated table of images etc. This package besides computes the atilt exposure, perpendicular aerial images, complex multiple mention photographical images way. Large sector beam alterations can be made up to 10000 images automatically by the usage of triangulation web through multiple vision image matching. Digital lift theoretical account ( DEM ) and digital orthoimage ( DOM ) can be created by this package with the aid low high declaration images obtained at low height and precise aerial place. A particular plan is developed which is known as aerial triangulation. The main features of this package are: – General digital cameras are calibrated to high preciseness for any geometrical mistakes by this plan This plan uses the combination of informations from GPS and acquired image to develop geographical relation in the designed flight program along the flight program and environing boundaries. This plan automatically selects and calculates all the points in the trigon web. figure Huge block alterations solve the geometrical relation of acquired images in multiple positions with the aid of least square standard method. This plan automatically detects any harsh inaccuracies with the aid of legion terminated observations. This plan calculates the consequence from the regulator points and positioning elements to get mapping declaration of 1:1000, 1:1500 or 1:2000 graduated tables. Figure point 3 Figure point 4 MAP-AT package has four constituents, they are: Automatic aerial triangulation Automatic digital surface theoretical accounts production Automatic digital lift theoretical account production Automatic digital orthophoto map production Digital surface theoretical account ( DSM ) production Digital surface theoretical accounts are geographical charts of the Earth ‘s surfaces, over which necessary informations can be overlapped, which give accurate geometrical orientation frame. Apart from the geographical landform, characteristics like edifices, roads, seas, forest etc. are besides incorporated in digital surface theoretical accounts. DSM is used to develop 3 dimensional maps, systems based on support site, enhance practical environment and line of sight rating. In add-on, DSM can besides be used to attest that geographical maps along with other maps such as main roads and roadways have high preciseness and their truth can be ensured. Digital Elevation Models ( DEMs ) production The acquired multi directional images after aerial triangulation are re arranged automatically to be divided into simple parts as in the normal Orthodox photogrammetry. After that, image fiting automatically generates the DSM in each unit. In this procedure, manual operation is required to divide specific location point such as points on the edifice to bring forth digital lift theoretical account. Fully established Digital lift theoretical account is made by associating all the units. Digital orthophoto map production ( DOM ) Based on the consequences obtained from digital lift theoretical account and the alignment unit, digital orthophoto map are automatically produced. Merely the in-between part of image is taken to be converted into orthophoto image as most of the image imbrication is obtained from picture taking in the winging way. Several researches have been carried out in the function system for remote-controlled aerial vehicles by carry oning several experiments. An experiment was conducted on agribusiness country of 40 square kilometers and from the tallness of 1000 metres for the production of digital orthophoto map. The consequences produced a preciseness of standard 1:2000 DOM. This DOM was so used for disposal of land. Similarly digital orthophoto map of graduated table 1:500 was applied to urban planning within 1 square kilometre country. In add-on, an experiment was carried out for the intent of 3 D metropolis modeling in the country of 60 square kilometers incorporating more than 20,000 blocks. This consequence can be examined in practical world plan and besides this theoretical account proved helpful in urban planning. These experiments show that when this system is incorporated in dirigible so it can be used in assorted Fieldss. Application Unmanned dirigible used for low height photogrammetry is an of import assistance for 3 dimensional informations acquisition. The remote-controlled dirigible has advantages of observing high menace zones such as fire in wood or any other risky state of affairs.It is cost effectual and it does non necessitate much cost for its fabrication, its operation every bit good as care. It is dependable manner to reassign images every bit good as other informations on timely footing. It is strong encouragement to remote feeling from orbiters and besides from general aerial vehicles. A really strong web can be established by the coordination of all these systems. These systems can set up a monitoring web which can run into to current fleet economic growing. Menaces and other undertakings have increased and to get by up with them, these webs can be utile. In other words these are necessary for clip reactive characteristic of exigency control. Conventional picture taking is ever dependent on the landing field and atmospheric conditions. It is besides expensive and its cost additions with long continuance which restricts the development of the digital photogrammetry in big graduated table geographics. Operators by and large use full range informations acquisition methods for smaller country of less than 20 square kilometers for geographic function undertaking. The remote-controlled dirigible used for the photogrammetry system has a speedy reaction and are really cost effectual in footings of imaging cameras. The imagination detectors are dependable and by puting the aperture of lens and shutter velocity, their truth can be increased. The package for processing of image besides improves the quality of images. The digital cameras which are used as broad angle camera can better the quality to acquire right coloring material by puting the sensitiveness ISO. The puting such as contrast, brightness and other characteristic can as sist to acquire better consequences in cloudy or dim light status to acquire high definition coloring material images. Hence even little scope of country can bring forth high quality digital images in big scale geographic function intent. This helps in increasing efficiency and cut down work burden. The images from aerial picture taking can be worked at workstation and consequences can be obtained. This photogrammetry system can be used to obtain digital orthophoto map ( DOM ) , digital line graphic ( DEM ) , digital terrain theoretical account ( DTM ) , digital surface theoretical account ( DSM ) and other theoretical accounts. With the development of remote-controlled dirigible used for photogrammetry system at low highs, it will be extensively used in function and appraising in assorted Fieldss as environmental land study, exigency reaction function, meteoric, marine and assorted other Fieldss. How to cite Aeriform Manned Remote Sensing Aircrafts Engineering Essay, Essay examples

Directed writing for Oliver Twist Essay Example For Students

Directed writing for Oliver Twist Essay The winds carried the thousands of rumors floating in the towns outskirts to its kernel and centers, until every little cottage up or down the street, whether beside or beyond, whispered its echoes to all heeding ears. Not that there had been any inattentive ears to be found guilty of not resounding the call for gossip in the town of Mudfog. Certainly not! For the sake of slander and gossip, all the people of Mudfog shared an unbreakable connection: tied by wonted feelings of superiority, and immaterial curiosity to every little detail or secret that the air breathes from the locks, cracks and gaps in the walls of neighboring houses or even far off suburban at that. Among those rumors, there was a particularly appetizing patch of gossip: relating to the arrival of a peculiar lady to Mudfogs soon. All the townspeople went into riots because of this, and the usually barren and soundless town suddenly came to life. Workers used their work as an excuse to frequent the outskirts for a grind at the freshest piece of information he can lay his hands on- and so deliver the tidings on a silver plate to their eagerly awaiting wives at home.  Meanwhile, the laboring gentlemen hit the bars: drinking to their hearts content and blathering falsified fantasies to their audiences about the woman in concern. A young lady, one of them said, sweet as pie and a beauty at that!  Ran away from home, the other said in feigned mourning, sad business, but what can we do about it? It’s a loyalty free world!  The rumors, not confining themselves to only this much, reached the ears of the knitting grandmothers: who, on hearing the news, assembled at their headquarters, with yarn and nail at hand, rocking chairs at their bottoms: armed with senses keener than a hounds!  Why, even the homeless old man, though bad of hearing offered a comfortable commodity for this gossip in his waxed ears and seemed unusually attentive: always gazing carefully in the direction of the streets, as if expecting a ghost to pop out suddenly! In regards to the root of all this gossip, however; she was trekking through the countryside, heading onwards town. She was a hooded figure, and much less could be seen of her features up close. But the pain with which that figure treaded was obvious to the onlooker from her occasional, awkward waddling on the soles of her feet. And the distance which she travelled must have been far; for her clothes had been worn out and tattered. Even so, she did not halt in her way, and walked on with a renewed sense of purpose in her gleaming, green eyes: intent upon a goal, which she would stake pain for the sake of achieving  Wary of the tiny heart beating inside her bosom, she salvaged strength from the small living creatures will to live; allowing her to surpass the threshold of her own tenacity and so continue on her journey: if for an instant wavering and forsaking herself, but never forsaking the unborn infants right to live.  On arriving at the town of Mudfog, the anonymous lady counted her own share of coins, and drew on a locket inside her pocket: disclosing it for an instant but immediately putting it back. She looked all over town for a place to stay and asked a near passerby a question or two, regarding a suitable premises and a consultant doctors location. Just so, she went all over town and the bank of rumors kept expanding in the number and size of deposits. Although the townspeople kept their peace in front of the lady, her stories were always put on the table for breakfast, lunch and dinner.  The lady, however, had not yet settled anywhere, and this of course cashed in more deposits in the towns Gossip Bank. The reasons for this issue remained a mystery to the townspeople that they could not solve. All they could do was leave it up to their highly imaginative minds to conjure up unsupportable conjectures that would not serve to enlighten the dullest of human hearts. .ubc36ec8cdb1d4e7d62a39ea2851a6ec1 , .ubc36ec8cdb1d4e7d62a39ea2851a6ec1 .postImageUrl , .ubc36ec8cdb1d4e7d62a39ea2851a6ec1 .centered-text-area { min-height: 80px; position: relative; } .ubc36ec8cdb1d4e7d62a39ea2851a6ec1 , .ubc36ec8cdb1d4e7d62a39ea2851a6ec1:hover , .ubc36ec8cdb1d4e7d62a39ea2851a6ec1:visited , .ubc36ec8cdb1d4e7d62a39ea2851a6ec1:active { border:0!important; } .ubc36ec8cdb1d4e7d62a39ea2851a6ec1 .clearfix:after { content: ""; display: table; clear: both; } .ubc36ec8cdb1d4e7d62a39ea2851a6ec1 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ubc36ec8cdb1d4e7d62a39ea2851a6ec1:active , .ubc36ec8cdb1d4e7d62a39ea2851a6ec1:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ubc36ec8cdb1d4e7d62a39ea2851a6ec1 .centered-text-area { width: 100%; position: relative ; } .ubc36ec8cdb1d4e7d62a39ea2851a6ec1 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ubc36ec8cdb1d4e7d62a39ea2851a6ec1 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ubc36ec8cdb1d4e7d62a39ea2851a6ec1 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ubc36ec8cdb1d4e7d62a39ea2851a6ec1:hover .ctaButton { background-color: #34495E!important; } .ubc36ec8cdb1d4e7d62a39ea2851a6ec1 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ubc36ec8cdb1d4e7d62a39ea2851a6ec1 .ubc36ec8cdb1d4e7d62a39ea2851a6ec1-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ubc36ec8cdb1d4e7d62a39ea2851a6ec1:after { content: ""; display: block; clear: both; } READ: Dead Poets Society EssayMeanwhile, the lady had been a direct witness to the troubling relations between man and child in Mudfog. I say man and child, without inferring to any discrimination based on age, instead children or paupers-as anciently recorded in the hollow pages of town customs- had been treated like an entirely different species of creatures, whos distinguishing qualities can only mount up to pauper, pauper and pauper.  Though disturbed by this image, the lady contended herself to look for other places to live. Unbeknownst to her, time had been running quite short, and the boys time to start his life in this world of sorrow and trouble was inevitably going t o begin soon, regardless of her wishes where that would be.

Automatic Fare Cards free essay sample

A paper which studies the difficulties facing the Chicago Transit Authority following the introduction of Automated Payment Systems and a possible solution. The Chicago Transit Authority has in the recent past completely abolished all non-electronic forms of payment for travel. This paper analyzes the effects of the introduction of electronic payments and problems that have arisen from their use. These problems include a lawsuit and what is commonly regarded as a poor marketing performance. The Chicago Transit Authority oversees public transportation for the city of Chicago. This company manages bus and train lines throughout the city and some nearer suburbs. Any company that deals with the general public must be careful when instituting new policies. Minor changes that, in theory, only affect a minority of customers could turn out to have unwarranted side effects. In many cases putting the right spin on events can make the negative effects much smaller. Proper marketing techniques can be used to fulfill this goal. We will write a custom essay sample on Automatic Fare Cards or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page One of the biggest changes to take place at the CTA was the introduction of electronic fare cards. This system was initiated in the summer of 1996 and has undergone a number of changes from its introduction .

Haber Conjugation in Spanish, Translation, Examples

Haber Conjugation in Spanish, Translation, Examples The verb haber has two different uses and meanings, as well as two different conjugation patterns. Haber is used as an impersonal verb to mean there is or there are, and it is also used as an auxiliary verb. This article includes haber conjugations as an impersonal verb in the indicative mood (present, past, conditional, and future), the subjunctive mood (present and past), the imperative mood, and other verb forms. You can also find the conjugations in which haber is used an auxiliary verb. Haber as an Impersonal Verb Haber can be used as an impersonal verb that is translated to English as there is or there are. The fact that it is an impersonal verb means that there is no subject, and it is thus only conjugated in the third person singular form. For example, Hay un estudiante en la clase (There is a student in the class) or Hay muchos estudiantes en la clase (There are many students in the class). This form of haber can also mean to take place, Habr una reunià ³n maà ±ana (A meeting will take place tomorrow), or to occur, Ayer hubo un accidente (Yesterday an accident occurred). The verb haber is also used in several idioms, such as haber de and haber que, which are both followed by an infinitive verb and express the need to do something. The tables below show the conjugations of haber, and you will notice that since it is an impersonal verb, haber cannot be used in the imperative mood. Also, you can see that with this meaning of haber, in all the different verb tenses, only the third person singular form is used. Haber Present Indicative The form of haber in the present indicative tense is completely irregular. Hay there is/there are Hay una fiesta en mi casa.Hay muchas fiestas en mi casa. Haber Preterite Indicative This verb is also irregular in the preterite indicative tense. Hubo there was/there were Hubo una fiesta en mi casa.Hubo muchas fiestas en mi casa. Haber Imperfect Indicative The imperfect indicative conjugation of haber is regular. Habà ­a there was/there were Habà ­a una fiesta en mi casa.Habà ­a muchas fiestas en mi casa. Haber Future Indicative The future indicative of haber is irregular because instead of using the infinitive as the stem, haber, you need to use the stem habr-. Habr there will be Habr una fiesta en mi casa.Habr muchas fiestas en mi casa. Haber PeriphrasticFuture Indicative Remember to conjugate the periphrastic future with the present indicative conjugation of the verb ir (to go), followed by the preposition a and the infinitive of the verb. Va a haber there is going to be/there are going to be Va a haber una fiesta en mi casa.Va a haber muchas fiestas en mi casa. Haber Present Progressive/Gerund Form The gerund or present participle is formed with the ending -iendo (for -er verbs). It can be used to form the present progressive, although the verb haber is not very frequently used in this way. Present Progressive ofHaber est habiendo There is being/There are being Est habiendo una fiesta en mi casa.Est habiendo muchas fiestas en mi casa. Haber Past Participle The past participle of haber is formed with the ending -ido. Present Perfect of Haber ha habido There has been/There have been Ha habido una fiesta en mi casa.Ha habido muchas fiestas en mi casa. Haber Conditional Indicative Just like the future tense, the conjugation of the conditional is irregular, since it uses the stem habr-. Habrà ­a there would be Habrà ­a una fiesta en mi casa si no estuvieran mis padres.Habrà ­a muchas muchas fiestas en mi casa si no estuvieran mis padres. Haber Present Subjunctive The conjugation of haber is irregular (similar to the present indicative conjugation). Haya that there is/that there are Mis amigos quieren que haya una fiesta en mi casa.Mis amigos quieren que haya muchas fiestas en mi casa. Haber Imperfect Subjunctive Notice that there are two options for conjugating the imperfect subjunctive. Option 1 Hubiera that there was/that there were Mis amigos querà ­an que hubiera una fiesta en mi casa.Mis amigos querà ­an que hubiera muchas fiestas en mi casa. Option 2 Hubiese that there was/that there were Mis amigos querà ­an que hubiese una fiesta en mi casa.Mis amigos querà ­an que hubiese muchas fiestas en mi casa. Haber Conjugation as an Auxiliary Verb Haber is the most common of the auxiliary verbs in Spanish, as it is used to form the perfect tenses. It is the equivalent of the English have as an auxiliary verb- but it shouldnt be confused when using have with the meaning to possess, which is usually tener. The tables below show the compound tenses in which haber is used as an auxiliary verb. The examples use the past participle of the verb hablar (to talk) to demonstrate the auxiliary function of haber. Present Perfect Indicative Yo he hablado I have talked Yo he hablado con el jefe. Tà º hashablado You have talked Tà º has hablado todo el dà ­a. Usted/à ©l/ella hahablado You/he/she has talked Ella ha hablado italiano. Nosotros hemoshablado We have talked Nosotros hemos hablado por telà ©fono. Vosotros habà ©is hablado You have talked Vosotros habà ©is hablado conmigo. Ustedes/ellos/ellas hanhablado You/they have talked Ellos han hablado un rato. Pluperfect Indicative Yo habà ­a hablado I had talked Yo habà ­a hablado con el jefe. Tà º habà ­ashablado You hadtalked Tà º habà ­as hablado todo el dà ­a. Usted/à ©l/ella habà ­ahablado You/he/she had talked Ella habà ­ahablado italiano. Nosotros habà ­amoshablado We had talked Nosotros habà ­amos hablado por telà ©fono. Vosotros habà ­aishablado You had talked Vosotros habà ­ais hablado conmigo. Ustedes/ellos/ellas habà ­anhablado You/they had talked Ellos habà ­anhablado un rato. Future Perfect Indicative Yo habrà © hablado I will have talked Yo habrà © hablado con el jefe. Tà º habrshablado You will have talked Tà º habrs hablado todo el dà ­a. Usted/à ©l/ella habrhablado You/he/she will have talked Ella habrhablado italiano. Nosotros habremoshablado We will have talked Nosotros habremos hablado por telà ©fono. Vosotros habrà ©ishablado You will have talked Vosotros habrà ©is hablado conmigo. Ustedes/ellos/ellas habrnhablado You/they will have talked Ellos habrnhablado un rato. Conditional Perfect Indicative Yo habrà ­a hablado I would have talked Yo habrà ­a hablado con el jefe si hubiera tenido tiempo. Tà º habrà ­ashablado You would have talked Tà º habrà ­as hablado todo el dà ­a si te hubieran dejado. Usted/à ©l/ella habrà ­ahablado You/he/she would have talked Ella habrà ­ahablado italiano si hubiera aprendido bien. Nosotros habrà ­amoshablado We would have talked Nosotros habrà ­amos hablado por telà ©fono si no fuera tan tarde. Vosotros habrà ­aishablado You would have talked Vosotros habrà ­ais hablado conmigo si en realidad lo quisierais. Ustedes/ellos/ellas habrà ­an hablado You/they would have talked Ellos habrà ­anhablado un rato si no tuvieran que marcharse. Present Perfect Subjunctive Que yo haya hablado That I would have talked A Carlos le sorprende que yo haya hablado con el jefe. Que tà º hayashablado That you would have talked A mà ­ me molestà ³ que tà º hayas hablado todo el dà ­a. Que usted/à ©l/ella hayahablado That you/he/she would have talked A Marà ­a le gustà ³ que ella hayahablado italiano. Que nosotros hayamoshablado That we would have talked A Pedro le encantà ³ que nosotros hayamoshablado por telà ©fono. Que vosotros hayishablado That you would have talked A la maestra le gustà ³ que vosotros hayishablado conmigo. Que ustedes/ellos/ellas hayanhablado You/they would have talked A Juan le agradà ³ que ellos hayanhablado un rato. Pluperfect Subjunctive Option 1 Que yo hubiera hablado That I would have talked Carlos esperaba que yo hubiera hablado con el jefe. Que tà º hubierashablado That you would have talked A mà ­ no me parecà ­a que tà º hubieras hablado todo el dà ­a. Que usted/à ©l/ella hubierahablado That you/he/she would have talked Marà ­a no creà ­a que ella hubierahablado italiano. Que nosotros hubià ©ramoshablado That we would have talked A Pedro le hubiera gustado que nosotros hubià ©ramoshablado por telà ©fono. Que vosotros hubieraishablado That you would have talked A la maestra le sorprendà ­a que vosotros hubieraishablado conmigo. Que ustedes/ellos/ellas hubieranhablado You/they would have talked Juan preferà ­a que ellos hubieranhablado un rato. Option 2 Que yo hubiese hablado That I would have talked Carlos esperaba que yo hubiese hablado con el jefe. Que tà º hubieseshablado That you would have talked A mà ­ no me parecà ­a que tà º hubieses hablado todo el dà ­a. Que usted/à ©l/ella hubiesehablado That you/he/she would have talked Marà ­a no creà ­a que ella hubiesehablado italiano. Que nosotros hubià ©semoshablado That we would have talked A Pedro le hubiera gustado que nosotros hubià ©semoshablado por telà ©fono. Que vosotros hubieseishablado That you would have talked A la maestra le sorprendà ­a que vosotros hubieseishablado conmigo. Que ustedes/ellos/ellas hubiesenhablado You/they would have talked Juan preferà ­a que ellos hubiesenhablado un rato.

Project Management 10 Essay Example | Topics and Well Written Essays - 250 words

Project Management 10 - Essay Example nately, Terry was bombarded with detailed engineering-related questions about the specifications and production issues hence she gets frustrated and close the presentation leaving the meeting. Terry presentation however, shows us that she was not prepared well for this presentation and that through various questions she was asked from the audience shows that the presentation was not appropriate. Before presentation, one needs to dedicate his her appropriate time which is a crucial part of marking a successful presentation (Steele, 2009). Terry was supposed to think carefully about the message to communicate and this could have played a role in boosting her confidence as well. A good presentation incurs distinctive elements including the objective, subject, and the nature of the audience, the place, time and length of the talk which makes a presentation successfully. Terry however, at the start of her presentation would have critically articulated clarity on whether and when she should be answering the questions from the audience. She should have told the audience to raise their questions when she completes her all slides explanation of the project. This help a lot since the some of the audiences questions can be well answered as go along the presentation. The decision to walk away from presentation was null. As a project manager, it is better to explain engage divisibly with the audience and assure them to get their questions answered as soon as possible once the problem have been resolved since nature at times takes into

AIM in London Stock Exchange Research Paper Example | Topics and Well Written Essays - 4000 words

AIM in London Stock Exchange - Research Paper Example The main advantage of this system is that it has reduced the regulatory barriers and constraints and has been able to attract new firms in the market and lot of investment in the market. Alternative investment Market is required to comply and abide by certain specified rules and regulations that has been established in accordance with the rules and regulations that has been established by the act of Financial Services and Market. The Alternative investment market does not include the corporate governance and therefore it has been advised that the NOMADS are required to follow the principles or regulations that have been introduced by the London stock exchange. The rules and regulations includes that the Nomads must be the member of the firm that is associated with professionals of corporate finance and it is required to be approved by the London Stock exchange. The exchange has also provided benefit for the private regulators that is an incentive will be offered for enhancing its value in the market. The main objective behind appointing the Nomads are that it is appointed as the private gate keepers or as the watch dog in deciding whether the companies that are willing to list their shares in the market are appropriate or preferable for the market and they are the supervisors for monitoring the companies or the firms for ensuring that the standards related to the exchange that is regulated by the corporate governance are fulfilled. The needs and requirements of AIM are very flexible in nature and it does not require market capitalization and also trading requirement. It measures the appropriate value of the cost of the investors. The regulators of Alternative investment market that is the nomads are engaged in the preparation of the working capital report, pro forma financial information, historical financial information and also the report on the financial procedures. The importance of AIM can be observed from the fact that AIM is flourishing and its

Integrated marketing communications Essay Example | Topics and Well Written Essays - 2500 words

Integrated marketing communications - Essay Example Relationships can be enhanced through the web efforts (Gurau, 2008). 6 IMC (Integrated Marketing Communications) is entirely a new way of looking into the business related communication process. The paper aims to discuss the roles that e-communication plays in the integrated marketing communication strategy. The paper begins with the short introduction of the IMC. It describes in detail the importance and the role of IMC in the organisation. E-communication plays a vital role in IMC. It has enabled the companies to promote the brand over the internet itself commonly known as I-branding. It has also allowed an organisation to perform the marketing functions like promoting, distributing, segmenting, targeting and selling the goods to the ultimate consumers. The paper in the next phase looks at the literature review which is the study that has already been conducted by the other researchers. At first it demonstrates about the integrated marketing communication strategy then it ultimately talks about the role of e-communication in IMC. The paper will also discuss about the benefits and role of the e-communication strategies in an organisations daily activities. For the purpose of this short case study will be presented and then a thorough discussion on the case study will be conducted. The paper is beneficial in understanding the features and usability of e-communication strategy implementation in order to assimilate the various marketing efforts into a collaborated strategy. According to Tom Duncan (2002), integrated marketing communication can be stated as â€Å"a process for managing the customer relationships that drive brand value. More specifically, it is a cross-functioned process for creativity and nourishing profitable relationships with customers and other stakeholders by strategically controlling or influencing all messages sent to these groups and encouraging data-driven purposeful

Impact of Public Smoking Ban

Impact of Public Smoking Ban For decades, Malaysia has severe problems with cigarette-smoking issues (Mackay 1996). Currently, smoking has been recognized as the major drug killer in Malaysia, bringing with its huge human and economic costs. As a result, afflictions caused by cigarette smoking have taken the lives of around 3,500 Malaysian citizens in each year (Facts About Tobacco Smoking 2008). There are 3 types of smokers, namely social smokers, casual smokers and chain smokers. The Malaysian government enforces laws to reduce smoking rates so that Malaysian citizens can enjoy healthy lifestyles. Cigarette smoking accounts for a massive 25% of all deaths in Malaysia, with smoking-related deaths making up of three out of five of the top causes of death in Malaysia (Mackay 1996). In addition, a research shows that the percentages of lung cancer incidents have been increased at a rate of 17% a year (Smoking Statistics 2002). According to the result of a survey on cigarette smoking rates in Malaysia, there were 3.6 million smokers in the year 2000. Nevertheless, the number is expected to rise dramatically by 2025. It was also found that about 49% of Malaysian males smoked cigarettes in the year 2000 while the number will be expected to reduce by 30% by the year 2025. By 2025, it is estimated that 4% of all Malaysian women who smoke cigarettes are those of 15 years of age and above. The research also shows that most of the smokers start smoking in their youth. Therefore, it is clear that the smoking rates are the highest among the younger generations (Prostar n.d.). 1.3 Aim of research The aim of this research is to identify the different types of smokers and evaluate the effectiveness of law implementation on cigarette smoking by the Malaysian government in order to reduce smoking rates and possibly to ban smoking in Malaysia for the benefit of Malaysians health. 1.4 Methodology A survey was conducted to collect the data about the different types of smokers namely social smokers, casual smokers, chain smokers and the opinions of smokers towards cigarette smoking with a questionnaire. A sample of 20 participants between 11 and 50 years old was taken for this survey. 2.0 Types of Smokers 2.1 Social Smokers Social smokers are defined as people who smoke mainly or only in social settings and in the presence of others (New Straits Times 1997). Social smokers are also known as occasional smokers (Morley et.al 2006). In addition, social smokers are much more likely to have relatives or friends who smoke than those who have never smoked. Figure 1 above indicates that 27% of smokers are social smokers. 2.2 Casual Smokers Casual smokers are defined as people who smoke on many but not all days and also smokers who know how to control on their smoking, going from smoking daily to only smoking occasionally (New Straits Times 1997). Based on the research, it was found that only 9% of smokers are casual smokers (Figure 1). Therefore, the problem with casual smokers is that they do not think that they are addicted. They think that they can switch their desire to smoke on and off and that they have a full control over whether or not they want to smoke (Turner 2008). 2.3 Chain Smokers Chain smokers are also known as addicted smokers who smoke in a chain of cigarettes, one after another. Chain smoking is the practice of lighting a new cigarette immediately after one is finished, sometimes using the previous cigarette to light the next one. It is a sign of addiction and gives the smokers a constant source of nicotine that allows smokers to feel a sense of calmness (Windale n.d.). Based on the survey, 64% of the smokers are chain smokers which contribute the largest number of smokers in this survey (Figure 1). 3.0 Advantages of cigarette smoking 3.1 Economical Contribution The tobacco industry has contributed to the countrys major economy in terms of employment (be it in manufacturing, agricultural and health sectors), earnings, exports and taxes (The Economics of Tobacco Policy n.d.). It was shown that RM1.8 million in indirect taxes and RM683 million in corporate taxes had contributed into Malaysian government revenue. Based on a research, it was indicated that 7.8% of the Malaysian governments income tax revenue was contributed by indirect taxes from the tobacco industry while approximately 3% of the Malaysian governments income tax revenue was derived from corporate taxes within the tobacco industry. 3.2 Mental Relief 3.2.1 Stress Relief Based on the relief survey conducted in figure 2, 38% of the smokers consume tobacco to relieve their stress. Therefore, cigarette smoking is one of the stress management tools for those who suffer from work-related stress as well as family-related stress. A cigarette contains over 4000 different chemicals which could cause cancer (Healey 2001). The poisonous and addictive drug in tobacco which is nicotine could reduce smokers stress levels and it could increase heart rates up to 21 beats per minute and also stimulates the nervous system to make the smokers feel a sense of relief or relaxation (Healey 2001). Besides, smoking creates a numerous conditions that could help the smokers with anxiety and depression (Smoking and mental health 2007). 3.2.2 Memory improvement It is found that nicotine in cigarettes may improve memory and prevent Alzheimers and Parkinsons diseases. Other than that, it is proven that nicotine can help in improving learning ability and memory problems associated with hypothyroidism. In addition, Victorian doctors also recommended smoking as a means of sharpening the wits and boosting concentration (Derbyshire 2008). Based on the survey conducted, 43% of the smokers feel that smoking cigarettes can help them to improve their memory (Figure 2). 4.0 Disadvantages of cigarette smoking 4.1 Health effects 4.1.1 Lung cancer In Malaysia, lung cancer is now an increasingly significant cause of death. It is classified as the most common cancer caused by cigarette smoking in Malaysia. Based on the 2003 National Cancer Registry of Malaysia report, lung cancer accounts for 13.8% and 3.8% of all cancers in males and females respectively. To be more precise, Malaysia has faced 1,758 cases of Malaysians who are diagnosed with lung cancer annually in 2003(Acting against lung cancer 2006). 4.2 Environmental effects According to Tobacco Control, the research shows that cigarette smoke usually produces more air pollution as compared to the diesel car exhaust. From the scientific research, it shows that a cigarette contains over 4000 different chemicals including many toxic substances (Healey 2001). Therefore, the cigarette can create air pollution, the cigarette buds are also a major blow to the environment hygiene (Impact of Butt Littering n.d.). In addition, cigarette smoke also causes potential fire hazards if the lighting cigarette is not put out immediately (Slovenian Young Minds n.d.). In addition, about 3,000 lung cancer deaths in non-smoking adults each year are caused by the exposure of tobacco smoke from smokers. Also, an increased risk of lower respiratory tract infections is recorded in infants and young children whose parents smoke in their presence. 5.0 Actions taken by the government 5.1 Legislation 5.1.1 The Control of Tobacco Products Regulation 1993 The Malaysian government has tried to curb smoking among Malaysians by implementing the Control of Tobacco Products Regulation in 1993. This regulation was enforced in 1993 under the Food Act 1993, which all direct advertising and sponsorship are prohibited as well as the requirement of fixed health warnings, and also ceiling levels of tar (20mg) and nicotine (1.5mg) are displayed(Tobacco Unit Malaysia 2003). Besides, smoking restrictions are applied at public places and specific places such as air-conditioned places. Those places are normally set as no smoking zones while tobacco sales to any person under the age of 18 years old is strictly prohibited. This regulation is also amended to strengthen the restriction towards the total ban of tobacco-related promotions, the requirements of more effective health warnings, and the limitation to the availability of cigarettes, and the lowering of tar and nicotine levels in order to extend the existing non smoking zone. 5.1.2 Tobacco Control Act This act will be replacing The Control of Tobacco Products Regulation 1993 to be the prominent comprehensive legislation for tobacco control in Malaysia. The function of this act is to fit in all relevant provisions and country obligations stated in the Framework Convention on Tobacco Control (Tobacco Unit Malaysia 2003). 5.2 Augmentation in taxation of cigarettes According to the Maybank Investment Bank Berhad, raising taxes on tobacco is one of the most effective ways of reducing the amount of people who smoke. Therefore, the Malaysian Government has taken steps to increase the tobacco taxes by at least 11 per cent in 2009 in order to discourage smoking among Malaysians and cuts its budget (Malaysia may raise tobacco taxes n.d.). ÂÂ  Meanwhile, the Malaysian government also tends to raise cigarettes price by 40% (World Health Organization 2008). Albeit the decision of the Malaysian government has diminished demand of smokers but government revenues need were not affected. 5.3 Restriction on advertisements and other promotions The advertisements and promotions of smoking or tobacco products should be restricted in Malaysia. In Malaysia, some restrictions have been implemented for the descriptive labeling of cigarettes, such as lights, ultra lights, low tar or mild on their packaging. Besides that, cigarette manufacturers are forbidden from promoting cigarettes (Government puts the squeeze on cigarette makers 2008). Therefore, to argue against the cigarette advertisements, the Malaysian government has intervened to introduce anti-smoking campaign to promote the dangers of smoking by placing advertisements during prime time warning. Based on statistics, it was indicated that among 4 million smokers, 1,000 smokers died due to tobacco-related diseases every year. In this case, the Malaysian government had implemented all kinds of legislation to reduce the percentages of death from tobacco-related diseases. 5.3.1 Packaging and labeling ÂÂ  http://www.smoke-free.ca/warnings/warningsimages/malaysia/Malays4.jpg ÂÂ  http://www.smoke-free.ca/warnings/warningsimages/malaysia/Malays12.jpg Diagram 1: Samples of health warning on cigarette packages The Malaysian government has amended the Control of Tobacco Products Regulations 2004 on World No Tobacco Day (WNTD), May 31 to urge tobacco manufacturers to display health warnings on cigarette packages. The health warnings such as lung cancer, mouth diseases, heart diseases and unhealthy infants graphics should be displayed on cigarette packages to warn smokers of the consequences of smoking (Health Ministrys tobacco rules get thumbs-up 2008). In addition, all packages are required to include pictorial warnings that could cover 40% of the front of the packages and 60% of the back of the package (Government puts the squeeze on cigarette makers 2008). 6.0 Conclusion More effective actions should be taken by the Malaysian government to ban smoking in public areas such as hospitals, clinics, public lifts, toilets, air-conditioned restaurants, public transport, government premises, educational institutions, petrol stations, internet cafes and shopping complexes. Heavy fines could be an alternative to punish those who smoke in public areas. Besides, the Malaysian government could include the reinforcement of rules and regulations on smokers who continue to smoke. Even though tobacco contributes significant tax revenues to Malaysian government, we should also be aware of the increasing costs on health care to curb health problems derived from smoking. We cannot totally ban smokers from smoking cigarettes, our government should play a leading role to educate all generations about the negative effects of smoking. Incentives and taxes should be imposed to curb health problems such as heart diseases and lung cancer. Therefore, the Malaysian government sh ould enforce tougher laws on tobacco smoking in order to have healthier Malaysian.

International Relations of Asia Essay -- Cold War Triangle Foreign Aff

International Relations of Asia STRATEGIC GEOMETRY   Ã‚  Ã‚  Ã‚  Ã‚  "This is the only region in the world where so many combinations and permutations of two- three and four- and even two plus four or three plus three- power games can be played on the regional chessboard with all their complexities and variations." introduction   Ã‚  Ã‚  Ã‚  Ã‚  The concept of strategic geometry comprises the notion that that the interactions and interconnections between a number of political actors within a particular system of international relations, either global or regional can be seen in terms of geometric patterns of strategic configurations. It can be a case of simple geometry, in which A interacts with B: but in a more complex system such as that of Asia, with the presence of more than one major actor, each with their distinct, sometimes conflicting political agendas, the interaction between A and B will be likely to affect C or influenced by C.   Ã‚  Ã‚  Ã‚  Ã‚  The concept of an international ‘system' itself implies that events are not random, and units within the system are interrelated in some patterned way. This ‘patterning' maybe envisaged or conceptualized as patterns of strategic geometry.   Ã‚  Ã‚  Ã‚  Ã‚  Any attempt to analyze the transition from a Cold War system of international relations to a post Cold War one, will incorporate an analysis of the general nature of the system itself, in this case the system of international relations in Asia; of the actors involved and their respective roles; how changes in the political environment and in specific policies of the actors shape the evolution of a new system; and finally the nature of the new system with its own actors, their new roles, and new concerns.   Ã‚  Ã‚  Ã‚  Ã‚  The concept of strategic geometry enables us to understand these changes in the political dynamics from one system to another, in our case the transition from the Cold War to the post Cold War era, by serving as an analytic tool. If we view the international relations of Asia, more and the interactions of the main actors in terms of strategic configurations and geometric patterns of alignments and oppositions, then we can assess changes in the political system over time by way of the changes in the strategic geometry. Some strategic configurations change, others remain the same, while new patterns of strategic geometry appear, as the old forms dissolve--the e... ... emerging will be permanent. According to Mandlebaum, "we have not seen the end of their rivalry." On the other hand, is the view that neither country has much the other needs, with both looking towards Japan and America for capital. Economics is the name of the game in East Asia, and Russia looks like a minor league player to Chinese, coupled with a deep level of cultural suspicion.   Ã‚  Ã‚  Ã‚  Ã‚  On the other hand, the most crucial of the Cold War triangles, the Russia-US-China triangle seems to hold relatively little significance. However, two political games of today, might still substantiate the existence of this triangle 1.the crux of Chinese analysis-- that there is an inherent conflict between Moscow and Washington, on matters of aid and weapons build down which will provide openings for its own diplomacy 2. the weapons issue-- "the US fears China's success in skimming cream of weapons experts from Russia." The latter is a very Cold War type of concern: the issue of military strength, which continues to interlock the three major military powers.   Ã‚  Ã‚  Ã‚  Ã‚  In reference to the US-Japan-Russia triangle, the Japan-Russia part of the triangle still remains quite undeveloped.

The Clifton Suspension Bridge

FunctionThe Clifton Suspension Bridge was designed by Isambard Kingdom Brunel and completed in 1864. The span spans 214m across the Avon Valley Gorge from Clifton to Leigh forests as shown in figure 3. The towers are 26.2m high and the span concatenation has a breadth of 6.1m Centres to center. There are two vehicle lanes and two prosaic waies. The prosaic paseo is to boot used as a sing topographic point along the Avon gorge. There are about 10,000 autos traversing per twenty-four hours with a gross vehicle weight bound of four dozenss. The toll for the span is presently 50p ( 27/11/09 ) . Bing an historic span, the construction requires changeless services which the tolls fund. The velocity bound on the span is presently 15mph and the weight bound is controlled utilizing a modern weight beam ( Mitchell-Baker, D. Et al 1988 ) . The span was designed to originally take the weight of Equus caballuss and passenger cars. The site location was chosen because of its short and flat span.St ructureThe span takes the signifier of a convention suspension span. This signifier was ambitious at the clip of design and if it was completed on agenda it would hold been the longest suspension span in the universe. The suspension span was a suited pick for two chief grounds. The first ground is that the tallness between the deck and the river below is 75m and to build a tower would be expensive. It besides would hold been expensive to build any signifier work. A suspension span can be constructed without the assistance of signifier work and Brunel ‘s design did non necessitate a tower compared with Telford proposal which included two Gothics styled towers ( Moore, Fuller. 1999 ) . The 2nd ground is that the strength of the environing topography allowed the being of ground tackles. In state of affairss where a suspension span would be suited, the status of the land is unsuitable for bearing the force per unit area from the overseas telegrams. One of the disadvantage of utili zing a suspension span on the site is that it can merely be a individual span. The ground tackles have to take the entire tenseness of the concatenation compared with a three span span where the deck on the side span acts as a counter weight, alleviating tenseness in the ground tackle. The construction is formed chiefly of a long concatenation, similar to a motorcycle concatenation, two towers and the span deck. As it is shown in figure 5 the concatenation is formed of three sub-layers on each side, each bed dwelling of an jumping 10 and 11 level wrought Fe bars. By increasing the figure of concatenation beds the overall opportunity of prostration lessenings. The level wrought Fe bars were designed to be every bit long as operable. The long bars decrease the entire weight of the ironss by cut downing the sum of heavy articulations. . By increasing the sum of ironss, the construction becomes less reliant on each person concatenation ; hence failure of a concatenation should non take to prostration. The dip to cross ration of the ironss contribute to the efficiency of the construction. High span to depth ratios cause high tenseness in the concatenation, this is because of the way of the concatenation reacts about perpendicular to the weight, making an inefficient construction. Low span to depth ratios do a more efficient concatenation but the tallness of the towers have to increase hence increasing the cost. The most effectual span to depth ratio is about 1:10 which is what was adopted by Brunel for the span. This is an betterment to the 1:13.5 ratio which Telford antecedently adopted on the Menai span. The chief catenary ironss are non attached straight to the deck at mid span ; this is done to let the chief deck to hover freely in the air current without seting strain on the ironss ( Pugsley, Sir A. 1976 ) , ( Porter G. 1974 ) . Hanging at 8ft intervals are the shaped Fe rods, which transfer the burden onto the concatenation. The array of rods is designed to oppose prostration if a individual rod should neglect. The rods are attached slackly between the concatenation and longitudinal girder, see figure 5 ; this allows motion which decreases the opportunity of failure from span motion. This so imposes a perpendicular downward force onto the towers and tenseness along the concatenation and in the ground tackles. The longitudinal girder as shown in figure 5, is a uninterrupted stiffened I beam. The girder is 3ft deep and connects the cross girder to the rods. The original design proposed by Brunel used a timber lattice girder with a matching stiffness, but by the clip of the Bridgess building the lumber lattice was replaced by an Fe plated girder. The girder takes the emphasis applied to a individual articulation on the concatenation and traverses it along the longitudinal length of the concatenation. As illustrated in figure 4, a truss construction is adopted for the cross girders. The truss construction is a really strong and efficient construction along the length. The shallow deepness allows thin strips to organize the trusses without clasping. The place of the cross girder is shown in figure 5. The cross girders are braced horizontally utilizing thin Fe strips to respond against air current burden. The quadrangle form deforms under burden by rotary motion at the articulations. The brace forms a triangular molded construction ; distortion in the triangular molded construction occurs by flexing of each member, therefore increasing the elements stiffness. Live tonss are transferred onto the lumber beams which span between each cross girder ; using a perpendicular burden and doing a bending minute in the girder. The lumber decking was chosen because it was light and suitably strong ; it besides allows easy accessible fixs. A shaped Fe adorning frame was added by Barlow and Hawkshaw to increase rigidness. The saddles are situated on top of the towers. The saddles allow sidelong motion of the ironss. Lateral motion occurs due to temperature alterations or unsymmetrical burden. The saddles besides allow the perpendicular emphasis to be reduced in the rock tower by increasing the contact country, understating the hazard of oppressing the rock. The ground tackles are 17m below the land and the ironss are spread into a chamber to make a stable foundation. The spreading of the concatenation allows the tenseness to be opposed by the compaction of the drop, non entirely trusting on the clash. The advantage of this is that the strength of the ground tackles increases ; it besides takes advantage of the strong limestone foundation. ( Pugsley, A. 1976. )StrengthThe constructions weight bound for vehicles is presently four dozenss. This weight bound was introduced about 50 old ages ago when applied scientists decided that the big tonss and weariness could take to fall in. The sum of vehicles on the span at one clip is controlled by the toll booths. This is done to cut down the entire burden on the span at any minute. Brunel designed the span to defy an adventitious burden of 100lbf/sq.ft which is about equal to 4.7 KPa of force per unit area ( Porter G, R.F.D. 1974 ) . . This is simular to the unrecorded burden which is adopted on modern Bridgess with similar spans ( Bangash, M, Y, H. 1999 )ConstructionAfter planing the span, the foundations and abutments were the first elements to be constructed. Then the towers were the following thing to be constructed. The ironss were pulled across by rope and so the deck was attached to the concatenation.CareBetween 1864 and 1953 the lumber decking had been replaced three times and the ironwork had been treated twice and at the terminal of this period was still in good status. Two suspender rods had failed in a terrible storm in 1877 and three more had failed in 1887. Both occasions the exact cause of the failure is still non convincingly known. In 1861 a 6 metric ton vehicle weight bound was appointed to the span. The size and weight of vehicles was continuously increasing and applied scientists were concerned with the Bridgess construction. It was based on the theory that repeated lading on metal causes its hempen construction to go crystallite. In 1918 one every 10 bolts from the rods were removed for proving, and they were all found to be of equal strength though some cleft appeared ; these clefts were likely to happen from hammering. The drainage of the span had caused serious corrosion to anchor degree ironss. In 1925 an excess nexus was added to the ironss but there were still concerns for the ground tackles status. To get the better of this concern concrete was poured to a deepness of above 9ft above the ground tackle. In 1953 the duty of the span was passed to the trusses and the national heritage. The point burden of wheels was known to be more detrimental to the deck than to the construction as a whole, doing the deck to be once more in a terrible status. The weight bound was so changed from 6 ton bound to 2.5 ton axle weight and 4 ton vehicle weight. ( Mitchell-Baker, D. . Cullimore, M. S. G. 1988 ) In 2009 a prosaic noticed a serious cleft in one of the suspension rods and the closing of the span followed. Impermanent supports were put in topographic point while the rod was replaced. A twelvemonth earlier work to better the sealing, drainage and new route surface was completed. This would diminish the sum of corrosion of the Fe work. ( BBC News. 2009 )AestheticssThe span is really aesthetically delighting, it has few single elements, and each component is similar in map. The girders are really thin and it has a uninterrupted span which besides makes it more appealing to people, most people would hold the span is beautiful. The form of the construction besides reflects the force applied to it, being dilutant in the center and thicker as it gets towards the borders where the greater minutes would happen. The span besides has a bold and dramatic lineation when viewed from along the vale ( Gottermoeller, F. 1998 ) . The towers are curved so that they appear tall from below, organiz ing a bold construction. The towers are besides in good proportions compared with the immediate surrounding and harmonious in three dimensions. The span is constructed utilizing locally sourced stuffs, incorporating the construction into the environment. ( Chen, W et Al. 1999 ) . The span is 3ft higher on the Clifton side. This is done to halt the semblance that the span deck is falling towards the drop.

Wine Industry Research Paper

Wine Industry Research Paper Free sample research paper on Wine Industry: The American wine industry is a stable and present market in the United States with room to grow. The wine industry began with the first settlers and has persevered for centuries. There are three classifications of wine: Red, White, and Blush, and table wine (a wine containing 7% to14% alcohol traditionally consumed with food) is the most popular and fastest-growing type of wine consumed. Even though wine is produced virtually everywhere in the U.S. the wine producers in California have the largest economic impact of $30 billion. Wine sales have risen in the last ten years from 11.7 billion dollars to 19 billion dollars. The Alcohol, Tobacco, and Firearms division of the Internal Revenue Service, at 8%, which is around $1.07 per gallon, heavily taxes these sales. Technological impacts have allowed winemakers to help control the quality of the wine from the vine to the liquor store. The wine industry contains high barriers to entry due to high costs of land and building manufacturing facilities. Product differentiation is quite vast, being able to make several different types of wine varieties. The value of the wine varies year to year and is often set by the opinions of a few wine experts. The economies of scale in the wine industry have the greatest impact on the cost of land for grape growing. This because the type of land needed to produce quality wine is limited in the United States. This provides an advantage to existing wine producers already having ownership of farmland. Access to distribution channels is through commercial trucking for small distributors, and leased trucking or privately owned trucking for medium to large wine producers. The bargaining power of suppliers is lower today because there is an excess amount of grapes making the supply of wine and grapes exceed demand. The bargaining power of buyers drive up the price of some wines, and drive s down the price of others. The wine industry’s threats of substitutes are mainly form alcoholic competitors such as the micro brews and non-alcoholic competitors such as the premium coffee shops. The wine industry relies on each other for grapes needed for blended wines and low production years. Rivalry between companies has increased in recent years because of increased competition for shelf space. There are three top wine producers in the U.S.: EJ Gallo Winery, Constellation Brands, and The Wine Group. Their success has comes from recent acquisitions, and their ability to change with the needs of consumers. Three key issues the wine industry is facing today are upholding advertising standards, the threat of corporate buyouts, and increasing a market for wine. Introduction Humankind has enjoyed wine for many centuries. The first settlers of the United States of America found the new world to be filled with thousands of beautiful grape vines. Much to the dismay of the settlers the wine produced from native grapes was undrinkable, tasting â€Å"overly musky† (Lukacs, 2000, p.17). This did not deter early American Settlers from trying; Thomas Jefferson was one of the earliest advocates in making American wine. Thomas Jefferson once stated, â€Å"Good wine, is a daily necessity (Lukacs, 2000 p. 2).† He chose the wines that George Washington drank, and kept the White House well stocked. Much to Jefferson’s dismay he was unable to see any quality wine come from America in his lifetime. It would be 150 years before America was able to produce quality wine (Lukacs, 2000, p3). Rarely turning a profit, wine making in the 1800 was a profession for the rich. The first successful entrepreneur was Nicholas Longworth, who came to Cincinnati Ohio in 1803. His fortune was made from real estate, but his love was of wine. Longworth was the first American to successfully make wine on American soil, using imported European Vinifera Grapes (Lukacs, 2000, p. 12). His success was short lived. The Vinifera Grapes could not survive for very long in American soil, due to lack of immunity from disease and insects (Lukacs, 2000, p.18). Americans continued to develop a grape that would flourish, and taste good. It was fifty years before hybridization became an accepted practice to produce a grape vine that could resist disease and insects. Today wine is made in nearly every state with the largest producer being California. The most crucial moment in Americans’ wine history came in 1976 when wines from America went up against French wines in a blind taste test. The judges were Frances’ most esteemed wine professionals. Twenty wines were entered: twelve from northern California. The two wines picked as the winners of the taste test were both American wines from Napa Valley, California (Lukacs, 2000, p. 4). This was a definite turning point in American wine industry. American wine was, for the first time, thought to be of good quality. This Industrial Analysis will evaluate the Wine Industry in three different ways, first by a macro level, which will look at the Social and Cultural Impacts, Political and Legal Impacts, Economic Impacts, and technological impacts that the industry has encountered in recent years. Then, through Porter Five forces of industry standards, the Analysis will discuss major barriers to entry: Threat of Substitutes, Product Differentiation, and Firm Rivalry. Then the analysis will look at the wine industry through a competitive analysis of the industries top three competitors. The evaluation will end with short discussions of three issues the wine industry is facing today. Description of Industry Wine differs by what kinds of grapes are used and what type of flavoring is added. The flavor often comes from the type of barrel used in the wine making process (usually oak). There are three main classifications of wine: Red, White and Blush. White wines are made from light-colored grapes and are generally lighter in taste than red and blush wines. Red wines are typically produced with darker grapes, and often their stems are included in the crushing process. Today, the industry categorizes wines into six different categories see figure: Table Wines Comprising about 84% of U.S. production. Sparkling wine Comprising about 6% of U.S. production Special natural Comprising about 5% of U.S. production Dessert wine Comprising about 4% of U.S. production Vermouth Comprising about 1% of U.S. production Specialty Comprising about less than 1% of U.S. production Table wines are the most popular and fastest-growing type of wine in the United States. Table wine contains 7% to 14% alcohol by volume and is traditionally consumed with food (Standard Poor, 2001). Table wines that retail at less than $3.00 a bottle are considered to be generic or â€Å"jug wines†, those retailing for $3.00 to $7.00 per bottle are considered to be premium wines, $7.00 to $14.00 super premium, and ultra premium wines retail at more than $14.00 per bottle (Standard Poor, 2001). The United States is the fourth largest wine producer in the world, averaging 465,400 gallons of wine a year. The top three countries are France, Italy, and Spain. (www.wineinstitute, 2002). Wine is produced in every state. The total of Bonded Winery Premises (licenses issued by the Bureau of Alcohol, Tobacco and Firearms for tax purposes) in the United States currently is 2,443; Half (1,210) of the licenses are in California, making California the number one factor when discussing American wine production. Social and Cultural Impacts Wine drinking and knowledge of wine is regarded as part of the wealthy and educated community. Wine is an alcoholic product however, wine producers continually try to advertise wine as part of everyday dining, to be enjoyed by people who can afford the finer things in life. According to Standards and Poor, the number of consumers buying premium wine should increase because of the increase in customers over the age of 55 who tend to consume more wine, especially premium (Standards and Poor, 2001). This increase is however very small, only about a one percents increase in sales. Wine is specifically not marketed to younger children, or advertised in a way that emphasizes the effects the alcohol will have if consumed in excess. There are voluntary standards that the wine industry published to facilitate this type of market (www.wineinstitute, 2002). This emphasis on wine drinking for the mature and sophisticated has created a general stereotype that wine is connected with a higher stand ard of living, because it can enhance one’s meal enjoyment. Political Legal Impacts Wine, which is an alcoholic product, is regulated by the Alcohol, Tobacco, and Firearms division (ATFD) of the internal Revenue Service. This makes it subjected to high levels of tax. The Federal Excise tax on these products was last increased in January 1991, which increased the tax on wine by eight percent making the tax $1.07 per gallon (Standards Poors, 2001). Economic impacts California carries the most economic importance of any wine producers in the United States. Wine is the number one finished agricultural product in retail value from the state. The industry has a total annual economic activity, according to a comprehensive new report commissioned by the wine institute and the California Association of wine grape growers, of nearly $30 billion (www.wineinstitue.org, 2002). This research shows that California’s wine industry and affiliated businesses provide 145,000 full-time equivalent jobs in the state, with a total of $4.3 billion in gross wages. California receives an average of one-billion dollars in taxes and other business licenses and fees, the federal government and other states and local municipalities collect an additional $2.1 billion a year. The tourism generated by the vineyards brings in expenditures of $1.2 billion annually (www.wineinstitute.org, 2002). California also employs around 2,136,000,000 employees working in the winery and vineyards. California wineries weathered last year’s economic slowdown and the September 11 attacks, which were especially hurtful to wineries. Shipments from California wineries have grown steadily during the past five years. The wine institute estimates the retail value of California wines sold in the US to be $13.4 billion in 2001 compared with $13 billion in 2000 (Theodore, 2002). This slow growth fits in with the small but steady increase in sales over the last ten years, which have risen from $11.7 billion dollars to $19 billion dollars (www.wineinstitute, 2000) Technological Impacts Recent Technological advances allow wine-makers to control the winemaking process more carefully than ever before. The use of stainless steel containers and careful temperature control during fermentation has revolutionized the making of white wines. Quality control during the harvest and juicing has improved also, with such innovations as night harvesting to avoid high grape temperatures and field crushing to more quickly separate juice from grapes. Improved techniques have been developed for sulfur dioxide fermentation, for monitoring sugar levels during fermentation, for stabilizing wines, and for controlling malic-lactic fermentation (a secondary process in which malic acid in the new wine is converted into lactic acid). Various chromatographic methods have been developed for determining, in detail, the composition of grapes and wines, though they have not yet replaced human tasting and sensory evaluation (Peters, 1997). The increase in use of technology has enabled the Wine make rs to deliver a more consistent quality product. Porter Five Force Model Major Barriers to Entry According to Standards and Poors, the wine industry has high barriers of entry. Such as the level of sales needed to justify the enormous legal costs associated with producing industries. The capital needed to build manufacturing facilities, together with the high costs of advertising and distribution, are other substantial barriers to entry in these industries. Small wine makers may achieve local success. However such firms often have difficulty attaining profitability with such a level of operations and may find it virtually impossible to go national (standards and Poors, 2001). There is also a very high cost of ferial farmland. Product Differentiation and Switching Costs In a Fortune magazine an article was published in September 2001 entitled Making Wine is easy. Making Money doing it is not states that the numbers of distributors is shrinking, making it harder for the average person to get into the wine market. â€Å"Brand building in this market is a daunting challenge, but anonymity is death,† states Walter Channing, author. Luckily for the new wine producer consumers typically enjoy trying new and different wine all the time. Wine drinkers look for the experience of tasting new wines. The determining factor in their selections is usually due to word of mouth, by taking a recommendation from a wine expert. Robert Parker, a wine mega critic, in May of 2002 declared the Bordeaux of 2000 to be one of the greatest vintages of the century, proclaiming it â€Å"something that comes once every thousand years†(Forbes, p.238). This drove the value of the wine per bottle to $330 solely due to Parker’s critique. This type of name recogn ition is necessary to achieve sales, according to Market Experience, Consumer Attention and Price-quality relationships for new word wines in the U.S. Market, Therefore, the price of wine increases with the increase in the producers’ reputation. This vastness in the market also makes switching costs for the consumers low. It generally will not cost them any extra money to change the type of wine they enjoy drinking. Economies of Scale And Cost Disadvantages Independent of Scale The largest factor in the wine industries Economies of scale is the cost of land for grape growing. Grapes being an agricultural product will flourish where the soil contains the right nutrients and the climate has an extended summer, which gives the grapes time to grow. Even though different types of grapes will grow virtually in any soil, the different nutrients in the soil will change the taste of the wine. In the United States California is one of the only states with both needed agriculture components to make good quality wine. Land is a limited resource, making it the highest start up cost in a vineyard. On the other hand, this gives an advantage to the wine producer who has ownership of prime properties who no longer has the cost of the land as a financial burden. Access to Distribution Channels The final step in wine production is getting the product to the customer. If the distribution channels are overlooked there can be a significant impact on a wine company efficiency, product quality, cost of operation and on the perception it holds in the minds of distributors and consumers (Beverage industry, Nov 2001). Most distribution from the vineyards is done with private, leased, or hired trucking companies. Most wine producers hire a trucking company to distribute their product. Kendall-Jackson, the 10th largest winery in the United States is located in Sonoma County of Northern California. Seeing a problem with hiring a trucking company, they saw a need for better transportation cost accounting, flexibility to expand with growth, and improving customer service. In wine production timing is key, whether it is transporting juice from the vineyards, moving finished product or hauling cases of bottled product to distributors, a well-run winery relies on precise timing (Kendall-Jackson: Smart Transportation Route to Continue Growth, Beverage Industry, Nov 2001, p. 46). Kendall-Jackson discovered having its own trucking fleets was not cost effective so they incorporated a leased trucking fleet for high priority transportation needs, and used a hired trucking fleet for outside carriers. Therefore there are several avenues that wine producers can use to transport their wine. The cost in any of the three distribution channels is high, limiting the distribution power of the smaller vineyards that typically rely on local sales. Bargaining Power of Suppliers There are two different suppliers in the winemaking industry, those who produce the grapes, and those who produce the wine. Most wine producers are their own main suppliers, because of the great timing needed from harvest to production. To ensure the quality of the juice most vineyards make and bottle their wine at their vineyards. Many vineyards will sell their grapes to each other to compensate for a bad year, or for use in blended wines. Several factors contribute to the power the suppliers have on price. If there is a shortage of a certain type of grape, due to poor production the vineyards with the products have the most power. On the other hand when there is excess in product like in the present production, the excess inventory will bring the prices down. (Time, 11, 2002). Currently the bargaining power of the suppliers is very low in the wine industry due to excess grapes, which will be later discussed as one of the key issues facing the American wine industry later in this an alysis. The same is true with the wine product. The wine that has a supply lower than demand can fetch a higher price than the wine that exceeds supply. Bargaining Power of Buyers The fate of American’s wine industry lies primarily in the hands of wine consumers. Patterns of wine consumption are key (Peters, 1997). The major buyers of wine from the vineyards are liquor stores and restaurants. Competition between these buyers can either force down the price of the wine, or increase the price of the wine. Certain wines are naturally (due to the lack of needed farm land) scarce. Competition between buyers can drive up the price of the wine per bottle because the demand is greater than the supply. On the other hand if there is excess in the production of wine the competition can force the prices down. Threat of Substitute products and services Threat of Substitutes There are wineries in more than forty states; most people live within driving distance of some version of wine country. Wineries are welcome by residents and communities because winemaking is a clean industry, and a good neighbor. Also, the associated tourism brings in a source of income (Peters, 1997). Even though vineyards are virtually everywhere the amount of threat of these vineyards is minimal. These small vineyards generally also have small markets, generally only a few hundred miles from the vineyard and other larger producers are still present in the stores and restaurants, which works to the larger producers’ benefit. On the other hand the large producers don’t benefit from the same type of branding that large beverage companies like Coke and Pepsi do. This is due generally because of the vastness of product differentiation in the market. Generally a consumer shows more favor to one cola than to another, either preferring Coke or Pepsi, then usually just drinks the one type of cola. Wine is thought to enhance food; therefore different types of wine enhance different types of food (Peters, 1997). The consumer may prefer a Chardonnay with fish, and a Merlot with a Steak. When choosing the brand of wine, customers look most for price and value. During periods of both recession and prosperity the consumption of wine tends to stay the same, however the quality of the products produced changes. This is related directly to disposable income. A decline in disposable income puts downward pressure on the prices of consumer products, as people shift away from buying premium-priced brand name products in favor of lower-priced brands and private-label goods (Standards and poors). There are several substitutes in products that may take some of the market away from even drinking wine at all; there are competitors from other beverages (Peters, 1997). Winescapes author suggest two competitors that are making a claim to the time and money of the growing number of people there is the micro brewing industry and its related brewpubs. The other, however less threatening is the growth in premium coffee shops, led by Starbucks (Peters, 1997). Firm Rivalry Rivalry Amongst Existing Competitors The buying and drinking of wine is luxury item than a needed commodity. The tastes and preferences of the consumer continue to evolve with time, and experience. Chardonnay is still the leader in wine sales in the US, but American consumers are increasingly showing a preference for red (Seeing Red, 2002). During the past decade, volume share of red wines has grown 118 percent, according to the Wine Institute; reds held 17 percent of the market in 1991, 25 percent between 1995 and last year jumped to 37 percent market share. During the same ten years white wines dropped from 49 percent market share to 40 percent, an 18 percent drop. Blush wines held their own for the first half of the decade, with 34 percent market share, but dropped to 23 percent between 1995 and 2001, a 32 percent decline. The California wines priced at more than $25 a bottle are a hot category, selling around three million cases per year. These premium California wines were almost non-existent in the mid 1980s, but are currently growing at a rate of 20 percent per year. Table wines are by far the biggest-selling category of wine in the US. With 504 million of the 563 million gallons sold last year, reports the wine institute. Table wines had 499 million gallons in sales in 2000, and have grown steadily from 461 gallons in 1997. Desert wines came in with 34 million gallons in 2001, and increase of 2 million gallons over 2000, and up from 30 million gallons in 1997. Sparkling wines sold 25 million gallons last year, down from a peak of 37 million gallons in 1999, when millennium celebrations caused consumers to stock up on the bubbly. Competition was higher in the wine industry last year than it has been in a decade, according to The Wine Institute. Wineries had to compete harder for retail shelf space and restaurant wine listings, and the dollar compared to other currencies also contributed to competition for California vintners, making foreign-made wines more affordable to U.S. consumers (Seeing Red, 2002). Competition between US states and Colorado wines are not soon going to drive either California or French wines off the shelves of wine shops in Denver, Colorado Springs, or Aspen, they may however develop sufficient local interest to allow the state’s emerging wine industry to survive. Elsewhere, in Arizona and New Mexico, or in Missouri and Arkansas the same is true. Survival is likely to be tied primarily, if not exclusively to regional loyalty. New York and Virginia are producing wines that are becoming important competitors on the national wine scene. Texas seems somewhere in between. The western wine regions along the pacific Rim of California, Oregon and Washington will continue to produce the lion’s signs of trouble in paradise, especially in the vineyards of the northern state, which can at least be partly alleviated by better weather and higher yields and by new plantings of popular cultivars (mainly Chardonnay, Merlot, and Cabernet Sauvignon) a grapevine pest and a disease have become significant nuisances. Competitive Analysis There are three top wine producers in the United States (see figure 3.3). The top producers are EJ Gallo Winery, Constellation Brands, and The Wine Group. The key to top production is size of these three. The only producer who produce solely wine is EJ Gallo. One determining factor in all three of these producers that has contributed to their success is their recent acquisitions and partnerships. Constellation Brands Inc. have just acquired Ravenswood (Wall street Journal, June, 20 2001); The Wine Group’s partnership of Southern Wine Spirits of America Inc (Beverage Industry, March 2002), and EJ Gallo recent acquisition of California’s oldest wineries Mirassou Vineyards in San Jose (Beverage Industry, October 2002). This growth has enabled these three to become the leading producers in America. The main competitive advantages that these three have are their size, branding and connection with distribution channels. Because they are so large they are able to produce several different products varying in cost and quality. For instance although The Wine Group produces both Franzia, and MD (Mad Dog) 20/20, the quality between these two products is quite different. Franzia can be found at many medium to high quality restaurants, while MD 20/20 is considered to be more of a â€Å"wino† drink, only being consumed for the sole purpose of becoming intoxicated (Lucas, 47). Constellation Brands and The Wine Group also do not win many awards for their wines, because where production of wine is concerned quantity often hurts the quality of the wine. EJ Gallo has grown and expanded for three generations because of its ability to change. EJ Gallo is a name synonymous with American wine. In recent years the family owned company has gone through some changes. One of the granddaughters has taken over the company and is striving to put quality in the wine produced, in reaction to customer demand for higher quality wines. One factor that American wine producers have faced is the lack of daily wine drinking among the American public. While in other countries wine is served with each meal, Americans don’t incorporate wine with meals on a daily basis. After Prohibition when the accepted alcohol content in wine went from 12% to 20%, wine was looked at as a way to become intoxicated and the wines that sold were inexpensive with high alcohol content. EJ Gallo saw this market and produced what Americans wanted. This has made the company extremely successful, but also the company is known for having lower quality products (Lukacs, 182). Just like after prohibition now the public is demanding higher quality wines and EJ Gallo is shifting to meet the demands of the public. Over the last few years EJ Gallo have won several awards for their wines. Figure 4.4 lists the top 20 wine brands and the company that produces them in America today, according to Standard and Poors. EJ Gallo hold 5 of the top 20 spots for the best American wine brands, it is EJ Gallo’s ability to make both high quality wines and less expensive wines, along with their distribution ability and branding, that gives EJ Gallo the largest competitive advantage from other smaller and less known competitors in the wine industry. Brands Company Franzia The wine Group Carlo Rossi EJ Gallo Winery Livingston Cellar EJ Gallo Winery Almadan Canadaigua Wine EJ Wineyards EJ Gallo Winery Sutter Home Trinchero Family Estates Woodbridge Robert Mondavi Beringer Beringer Wine Estates Inglenook Canandaigua Wine Vendage Turner Road Wintners Arbor Mist Canandaigua Wine Turning Leaf EJ Gallo Winery Turing leaf EJ Gallo Winery Peter Vella EJ Gallo Winery Corbett Canyon The Wine Group Glenn Ellen UDV Wines Fetzer Brown-Forman Beverages Boone’s EJ Gallo Wines Gossamer Bay EJ Gallo Wines Concha y Toro Banfi Vintners Key issues Advertising Standards There are several wine producers who want to make America into a quality wine producer that can compete with the rest of the worlds wine producers in quality. One of the main stumbling blocks for this initiative is the general wine consumption habit of the American people. Paul Luckas, author of the book American Vintage: The Rise of American Wine talks extensively about American wine consumption in America. Even before Prohibition wine was not thought of in the same context as other liquors. Other types of liquor were thought of as having the sole purpose of intoxication, while wine was regarded as an experience, and an enhancement to food and general living (Luckas, p65). There has also been a general consensus between premium wine producers that it is the job of the wine producers to ensure that wine keeps a positive reputation. The Wine Institute last year published a Code of advertising Standards that they feel is a good addition to the informal principles of good advertising pr actice for the winegrowing industry that was first adopted in 1948. (www.wineinstitute.com). These voluntary standards use such rules to encourage the proper use of wine. The code states that there should be no references are made to the effect of what the alcohol content may produce, or how one would act under the influence of alcohol, and any advertising should only be of people of legal age through a media where over 30% of the viewer are of legal age. One of the most import aspects of the code is for says: A distinguishing and unique feature of wine is that it is traditionally served with meals or immediately before or following a meal, Therefore, when subscribers to this code use wine advertising which visually depicts a scene or setting where wine is to be served, such advertising where appropriate shall include foods and show that they are available and are being used or are intended to be used (www.wineinstitue.com).† These codes are helpful to facilitate the proper us e of wine, but also instill the purpose of everyday use with the use of food that the wine industry would like to see as a common practice. Corporate buyouts The second issue that the wine industry faces is the threat of large corporate buyouts. One of the most interesting aspects of most wine producers is that they are small, usually family owned businesses that are able to produce quality wines. Sixty percent of all U.S. wine today is produced by five companies (Time, November4 2001). Times are tough for most in the wine industry today, which has created an opportunity for larger companies to buy out smaller. As vineyards expand in the U.S. there has become an oversupply of grapes, which has depressed prices for growers but has offered a boom to companies like Canandaigua, which buys 99% of the grapes (Time, November 4 2001). Companies are snapping up wineries that are struggling, and everyone is trying to improve quality so that the wines can command higher prices. For the consumer, this is a good thing. New winemaking technology, new foreign producers and intense competition are resulting in higher quality bottles at all price levels (Time, November 4 2001). Increase Support For Table Wine in the U.S. The last issue this analysis will discuss is the lack of support for quality table wines in the U.S. An article published in American Demographics magazine’s February 2002 issue discusses the hope that after the September 11 attacks there will be an increase in wine buying. New advertising campaigns are targeting the middle class (over forty) age group who now turn more to family and enriching home lives after September 11. The above Article commercials about wine generally show wealthy people enjoying a perfect dinner that is enhanced by the particular type of wine they are consuming. The new commercials show the more middle class typical families coming together to enjoy a bottle of wine with dinner. With new advertising such as these the wine industry hopes to increase a feeling that all social classes with dinners should enjoy wine. Conclusion and Recommendations The wine industry has existed since the beginning of the U.S. The wine industry throughout history has continued to grow making a large economic impact in California. Technology has improved the production and quality of wine in the U.S. By looking at the wine industry through Porter five-industry forces model revels high barriers to entry and even higher barriers to widespread success, however there is easy access to distribution channels. Both buyers and suppliers hold bargaining power, which equally control the price. The wine industry’s largest threat of substitutes comes from micro-brew, and specialty coffee shops. Firm rivalry is strong between the competitors, because of the large number of grapes, easy access to distribution channels and the technological improvements enabling wine makers to control the quality of their product. The trend today in the wine industry is moving toward large corporations. For this reason and the high entry barriers I would not recommend anyone to join this industry. Successful competitors have been making wine for generations, who have perfected their wines, and have created a brand for themselves. There is also and excess amount of grapes that drives the price of wine down, and increases the competition. After my research I think making wine will have to stay a hobby.